by Paul Nixon-Wright
Most online spectacle sellers are genuine. However, if you find one that claims to be selling 100% scratch resistant prescription glasses, then run a mile as they are lying to you. There is no such product available.
It is true to say that the specially coated, plastic lenses are often more resistant to light scratches when compared with glasss lenses, it is not valid to offer you a guarantee as no commercially viable lens is completely scratch proof.
If you are careful, these specially toughened lenses will easily resist any light scratches that come up with daily wear and tear. They can, therefore, protect your investment by prolonging the clarity of your lenses. However, you still need to handle them carefully as they will scratch if they are mishandled badly.
Whilst the brick and mortar optician will charge you upwards of $20 for these specially coated spectacles, the online trader is often able to supply these to you free of charge.
The next predictable question is, how is this feasible!
The next foreseeable question is – how do they do this?
On the whole, most online traders are trading in original and branded products. They deal directly with the manufacturer and pass on those products to you with honesty. However, there are always one or two bad apples in any field. There are some sellers who will trade in counterfeit goods. They are often difficult to trace as they only offer you a false address – if they offer you one at all.
My research has discovered that many online sellers are buying proucts directly from the companies that make the glasses. They are therefore selling you the genuine article. However, there are in existence a few – aren’t there always? – rogue traders who will handle fake goods and pass them on to you as the real McCoy. They often don’t even have a genuine postal address so you aren’t able to trace them to seek recourse.
Online opticians, can buy their products wholesale directly from the manufacturers and deliver them to you. They cut out the middleman to save their costs. They also don’t need to pay for expensive high street premises. They are then free to pass on these cost savings to you, in lower prices, to help secure your custom.
A major difficulty with the whole online purchasing of your glasses, is the need to understand the detail within your prescription. Many clinicians – including physicians and opticians – are better off if you are confused about the “mystique” of their world and terms. They often (conveniently for them) conduct a poor job of explaining things to you, so you end up dependent on them to complete your purchase.
There are times when you would like to better understand the nature of the purchase that you are undertaking. Some of the more enlightened online spectacle trading websites have started to publish pages that explain the technical terms to help educate yourself and ensure that you purchase the correct product for your needs.
To buy upto the minute fashionable spectacles at a price to suit you, online purchasing is the way to go.
It’s identical to having thousands of exclusive showrooms of prescription spectacles and sunglasses, on your doorstep, focussed especially to you.
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